What kind of brands do you work with?

We work exclusively with B2C brands spending at least 15,000 EUR per month in ad spend, with a product that converts online. E-commerce, DTC, and subscription brands across Norway, Sweden, and Denmark are our core, though we work with brands across Europe.

How does the performance-based model work?

We take a percentage of the revenue we drive, not a flat retainer. The exact structure is built around your margins and current ad spend, and we agree on it together before starting. No revenue from us, no fee from you.

Do you handle creative production too?

Yes. Creative is a core part of what we do. We produce static image ads, UGC video content, and motion graphics in-house. Media buying without creative iteration is only half the equation, and we run both sides.

Which ad platforms do you manage?

Meta (Facebook and Instagram) is our primary platform where we have the deepest expertise. We also manage Google Ads and Snapchat. We always recommend starting where your audience actually converts, rather than spreading thin across every channel at once.

How quickly do we see results?

9 in 10 of our clients see a bigger bottom line within 45 days. Significant scaling typically happens from month 2 onward as winning concepts compound and budgets follow the data.

What does the onboarding process look like?

We start with a deep-dive session covering your customer, your product, your existing creative performance, and your competitors. From there we build the angle framework and creative brief structure that guides everything we produce. Most brands are live with new ads within two weeks.

Curve | Performance Marketing for Ecom, Lead Gen & B2C Brands

Creative volume

You need a new playbook to scale in 2026

The number one reason brands stop scaling, is too few ads. Without enough creative volume, the algorithm runs out of signal and your costs go up. We test 100+ ads a month so the data tells us what works.

Angles

Why people buy

Concepts

How you say it

Scale

Algorithm wins

How many ads should you run?

Monthly ad spend (EUR)€15,000

Angles to test 4

Concepts per angle 5

Expected winners (~20%) 4

Ads you need per month 20

At your spend level, the algorithm has enough budget to learn from this volume. Most brands run a fraction of this, that's why they plateau.

Sivert Ridderseth

Founder & CEO, Curve.no

Curve.no
2026

To whoever is tired of agencies that just take,

At Curve, we build more than ads. We build systems around angles and concepts that scale. What actually moves the bottom line isn’t small tweaks in the ad account, it’s testing the right reasons people buy, and communicating them through a high volume of distinct creatives.

As you might gather, we work like obsessives. We test constantly. We try everything. We never stop pushing. That’s not a pitch, it’s genuinely how we operate, every single day.

That’s why some of Norway’s biggest brands have trusted us. They’re fed up with large, complacent agencies. But Curve? We don’t get paid unless we create sales for you. No Curve, No Pay.

They want young, slightly obsessive marketers who can make their ad results come alive again. That’s us. And it’s what we live for.

With conviction,

Sivert Ridderseth

Founder & CEO, Curve.no

Click to read the full letter

Our ads give brands a bigger bottom-line within 45 days.

You need a new playbook to scale in 2026

Meta Ads

Google Ads

Creative Strategy

UGC

Street Interview Ads

Lead Generation