Sales For 521,696 Kr From 70,000. Here's How. (Skincare Online Store)

Cosmed Beauty is a company that sells quality skincare products in Norway. Previously, they were distributors for clinics around the country, and today they also target consumers.

When we got to know Cosmed Beauty in the fall of 2023, they had a clear goal: they wanted to sell and be more visible on social channels. Curve.no was chosen because of our experience and work ethic.👇🏼

Here are the campaigns we have run in chronological order

51 sales in 72 hours. From 3,671kr.

Along with the product launch, they wanted to spend 1000kr a day on advertising. They ran a discount that lasted just under a week with the launch. 2 weeks later, everything is sold out.

We created a campaign that after 3 days could boast an ROAS well over 10X, and tens of thousands in return from 3671kr. It wasn't a huge budget, but as a first mission, we proved our competence.

But as November approached, and every advertiser in the country fights for clicks and sales, we really proved our competence.

70,000kr from 2,930 kr in 24 hours!

During equal pay day in November, we ran a 24-hour offer for the customer. It resulted in 23X ROAS and 70,000kr in earnings from 2900kr in ad budget.

We had long built insight into which audience and message appeals best to the customer's target audience, and on this day, 3000kr was really put to good use.

A good average

The customer gets an average of 7kr back for every krone they put in. In the campaigns below, we can see a use of 20,000kr, and earnings of 140,000kr. These are all the above-mentioned campaigns excluded to show an average excluding Black week and record campaigns. Too many agencies boast only of record cases, but exclude the average.

Christmas campaign: 147,587kr from 12,745kr.

Here we have used all the knowledge gathered from previous tests to create one super-converting campaign. We have found that the use of emojis, as well as a focus on winter-based skincare products, is very profitable and rewarding for the customer.

We believe that this is a result of a message and product that the target audience finds very relevant. A lot of time has been invested in understanding the customer and the customer journey, and now we are getting it back. This is a campaign aimed at a target audience that has no previous relationship with the company, so it is a cold target audience.

Used: 12,745kr
ROI: 11.58
Sales: 147,587kr

Lucky and have liveshopping from Tipio on the team

Cosmed also works with Tipio, which is the only full-service liveshopping agency in the world (April 2024) and gets CRUSHING great results from their liveshops.

We advertise both towards, and after the liveshops and it almost always yields over 20X in return, when view-through conversions are excluded from the calculation!

Total over the entire collaboration as of April 2024

We still work with Cosmed, and assist them with seasonal campaigns and ongoing ads on social channels. Curve.no takes total control of ad accounts, both on Facebook, Instagram, and Snapchat. We edit videos and images and write ad copy.