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Kindly: LinkedIn ads for B2B leads
Read about how we assisted Kindly with LinkedIn advertising
LinkedIn ads and landing page
April 20, 2024
Alex Andreessen
Advertising and web design
Kindly is the chatbot you see on the Elkjøp and Norwegian website (as of April 2024) and is a Scandinavian tech company with an impressive growth.
When we got to know Kindly, they had a goal of getting to know LinkedIn better as a platform for advertising.
Test, test and more test
We tested:
Image
Entry angles
Audience and targeting
Text variations
And after a month, we were left with an ad far better than what we first made. That's the effect of testing.
And some LinkedIn ad tips:
Some immediate things we did were for example:
We turned off Maximum delivery and chose only manual bidding, as this still provided a good volume of clicks for less money
We started by testing targeting and then went hard on what worked best
Strategy
We set up four campaigns targeting different audiences:
Customer Service Manager / Head of Support
IT decision makers
Lookalike (LAL)
Retargeting
The campaigns contain identical ads, so we can determine which one performs best.
With the ads, we want to take advantage of Kindly's previous testimonials while also emphasizing the benefits of the chatbot. Within each campaign, there are two competing ads. We will be able to choose the best ad after a few weeks.
Destination: Landing page that we also created for Kindly
Campaign 1
Ad type: Sponsored content (image ad)
Position: Customer Service Manager / Head of Support
Where: Nordics + BeNeLux + UK
Starting bid: 3$
2 different ads A/B tested against each other:
Pain point 1: FOMO for the company by not being available outside of working hours
Pain point 2 Previous negative chatbot experiences
Campaign 2
Ad type: Sponsored content (image ad)
Position: IT decision makers
Where: Nordics + BeNeLux + UK
Starting bid: 3$
2 different ads A/B tested against each other:
Pain point 1: FOMO for the company by not being available outside of working hours
Pain point 2 Previous negative chatbot experiences
Campaign 3
Ad type: Sponsored content (image ad)
Who: Lookalike (LAL)
Where: Nordics + BeNeLux + UK
Industry: Open
Starting bid: 3$
2 different ads A/B tested against each other:
Pain point 1: FOMO for the company by not being available outside of working hours
Pain point 2 Previous negative chatbot experiences
Campaign 4
Ad type: Sponsored content (image ad)
Who: Website visitors in the last 40 days who have not converted
Where: Nordics + BeNeLux + UK
Industry: Open
Starting bid: 3$
2 different ads A/B tested against each other:
Pain point 1: FOMO for the company by not being available outside of working hours
Pain point 2 Previous negative chatbot experiences
What about the ads we ran?
The collaboration lasted until the beginning of April 2024, and we can look back on a lot of learning and useful findings!
Interested in similar results?
Book a discovery meeting to get to know each other a little better and identify your desires and needs.