Converting UGC to Norway's 3rd fastest growing company

This case is for you if:

• You manage marketing at a company that spends over 100,000 NOK monthly

• You aim to earn more from your advertising efforts

• You are considering UGC, or are already using it today

How we approached it

Thorough analysis of the market, competition, and product

We started by conducting thorough analyses. This is the largest and most important measure before the advertising begins.

You want to find out what motivates the target audience to buy, what they are interested in, what they do not like, and what they already know about the product, just to name a few.

The absolutely most important thing is that you have relatable hooks in your video. For Treningsgiganten, where we targeted busy mothers who want to exercise more, we landed on the following hooks:

Version 1: *No talking, but fast-paced clips where the creator speeds through the day, clearly busy*

Version 2: "How I, as a busy mom and office worker, went from 3,000 to 10,000 steps a day," then we included images from the Health app with steps over 10,000 a day.

Version 3: If you have 25 minutes at the end of the day, try this

Version 4: It’s nine o’clock in the evening and you haven’t had time to work out yet. What do you do? *While the main character looks at the clock and is distressed.*

Version 5: If you’re busy with a lot to do, I’ll show you how to make your workouts easier

Version 6: This is for you who want to prioritize exercise without sacrificing valuable time in your everyday life

More than a traditional agency

Curve works with the companies we collaborate with. It may sound simple, but many agencies do not do this. We are a growth partner along with our partners. We earn a share of the results we create, which is a good incentive for us to drive your growth forward.