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About Curve

Two founders.
An unhealthy obsession with marketing.

We started Curve because we saw too many brands paying too much for too little. The performance-first model was our answer.

2023
Founded in Tromsø, Norway
700%
Growth in 2024
15M EUR
Monthly ad spend managed in 2025
30+
B2C brands across Scandinavia
Our story

Built on results, not retainers

Curve was founded in 2023 in Tromsø, Norway by two entrepreneurs who believed the agency model was broken. Brands were locked into retainers with no accountability, paying for activity instead of outcomes.

We built a different kind of agency. One where our revenue is directly tied to client performance. If we don't deliver, we don't earn. That alignment changed everything.

In our first full year we grew 700%, not by chasing new logos, but by making our existing partners more money. Today we manage over 15 million EUR in monthly ad spend across Meta, Google, Snapchat and TikTok for 30+ Scandinavian B2C brands.

Our team is small by design. Every person at Curve is a specialist, not a generalist. We only work with B2C brands because focus is how you win.

What we believe

Three principles that drive everything

01

Performance or nothing

We do not take a retainer. Our fee is tied to the revenue we generate. If we don't deliver, we don't earn. That is the only model we will operate under.

02

Creative volume is strategy

The algorithm needs signal. Brands that test 100+ ad concepts per month own their auction. We build the system that makes this possible for our partners.

03

B2C only. Always.

We are not a generalist agency. We understand DTC, e-commerce, and subscription brands because that is all we do. Specialisation is a feature, not a limitation.

The team

The people behind your growth

Sivert Ridderseth
Sivert Ridderseth
Co-Founder, SoMe Specialist

20-year-old entrepreneur from Tromsø. Started selling door to door at 16. Built Curve from scratch with a simple conviction: performance marketing should only cost you money when it makes you money.

Alex Andreessen
Alex Andreessen
Co-Founder, Google Specialist

Co-founder and Google Ads specialist. Alex drives the strategic growth of the agency and ensures every team member has what they need to deliver for clients. His craft is Google, his obsession is efficiency.

Oscar Wiker
Oscar Wiker
Creative Director & Partner

Oscar leads creative strategy across Curve's client portfolio. He builds the angle frameworks, briefs the UGC creators, and turns data into ad concepts that actually convert.

Aleksander A.
Aleksandar Drinic
Social Media Advertising

Specialist in Meta Ads with deep experience scaling DTC brands across Norway, Sweden, and Denmark. Obsessed with the numbers behind every campaign.

Ståle F.
Ståle Fossum
Client Success Manager

Performance buyer focused on scaling Scandinavian e-commerce brands. Ståle manages daily optimisation and bidding strategy across multiple accounts simultaneously.

Lally A.
Lally Oscampo
Google Ads Manager

Lally leads creative production and UGC coordination. She sources and briefs creators, manages ad production timelines, and ensures every piece of content is built to perform.

Press and media

We've been written about

The Curve story has been covered by Norway's leading business and marketing publications.

Dagens Naeringsliv VG Kampanje Nordlys
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