59% increase in ROAS. 23% increase in spend. 44% higher conversion rate. 61% revenue growth year over year.
Birdieboss is an online golf store selling in the US. They always had quality products and strong repeat customers. The problem was profitable scaling to a larger audience, caused by three specific issues:
Before Curve, Birdieboss had tried multiple agencies. None cracked the code.
Nicholas, the founder of Birdieboss, gave us one simple brief: higher revenue with better margins. No complicated KPIs, no conflicting objectives. Just growth that was actually profitable.
We immediately rebuilt the complete technical setup across both Meta and Google Ads accounts. On Meta we introduced Cost Caps and built out a complete sales funnel, top-of-funnel for interest generation and bottom-of-funnel remarketing for conversion. Over 50% of existing ads were turned off. The account was consolidated to 4 clean campaigns. On Google, focus shifted to Performance Max with segmentation of the winning product categories.
We plugged our in-house content machine into the Birdieboss account. This machine, a creative strategist, video editor, and graphic designer, pumps out 10+ new ads every week. Each ad is built from deep analysis of the numbers behind previous winners. Every new concept is intentional, not guesswork.
Together with the client we built a completely new pricing engine, a clear framework defining when and how to change product pricing and active offers on the site. No more guessing. Hard, data-driven decisions only. This alone improved margin on every sale.
More spend AND dramatically higher profitability. Every kroner returned more revenue. That is the power of solid creative strategy combined with technical execution.
Both Sivert and I grew up with social media and have been obsessed with marketing from a young age. I got my first laptop and started my first business at 12. Now, years later, we have a crystal-clear understanding of what it takes to win with paid social, and we have built bulletproof systems to implement our winning strategies every single time. Regardless of product. Regardless of market.
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