Home Cases Creative About Us Book a Call
Back to Cases
Client Case

981% increase in sales for Collagen for Hund

How UGC and performance advertising 9x'd sales year over year with over 54,000 EUR in monthly ad spend.

E-commerce Pet Health Subscription Meta Ads UGC
981%
Increase in sales year over year
700%
Increase in monthly ad spend
130 → 960
Daily ad spend in EUR
43 → 26
CPA reduced (EUR)

Great product. Couldn't crack the ads.

Collagen for Hund was loved by thousands of customers but had never figured out their advertising. They tried multiple agencies without success. They also tried managing everything themselves, that didn't work either.

The product had real demand, real retention, and a growing organic customer base. What was missing was a scalable paid acquisition system.

0
Agencies had cracked it before us
~54k
EUR monthly ad spend at peak
Free
Budget and scaling mandate given to Curve

Fixed CPA target. Unlimited budget.

We immediately earned high trust from the client with one clear, simple brief: find what works and scale it as far as it can go. Freedom on budget and scaling is our dream case, because we live for performance.

01

Creative Strategy

Creative strategy is the art of finding advertising angles and ways of shaping ads that actually drive sales. It is where 91% of a marketer's focus should go today. It involves deep analysis, testing, and iteration. With this we identified the angles and formats that worked specifically for Collagen for Hund's audience.

02

New Campaign Architecture

We rebuilt the campaign structure from scratch. Our team has deep expertise with direct access to Meta algorithm developers. We test 10+ ads per week in a dedicated test campaign before scaling winners through best-practice structure.

03

Aggressive Scaling

When something works, scaling it profitably is its own art. Scaling means more revenue on the backend while staying profitable. We scaled through increased budgets and more ad content, a mix of iteration on winners and net-new concepts built from new angles.

300% growth in customer base. 900% increase in sales from ads. 700% budget increase.

981%
Sales growth year over year
700%
Monthly ad spend increase
300%
Growth in total customer base
40%
Lower cost per acquisition
~54k EUR
Monthly ad spend at scale
Record
Revenue, new all-time high every month
Ny salgsrekord!
Andreas Meyer, Head of Operations, Collagen for Hund
Sivert Ridderseth
Co-Founder, SoMe Specialist

Collagen for Hund is the perfect example of what happens when a brand with a genuinely great product meets a team that knows how to build a paid acquisition engine. Every agency before us failed because they treated advertising as an afterthought. We made it the core growth lever, and the numbers speak for themselves.

Want results like this?

Book a free 30-minute strategy call. We will map your situation and show you what Curve would do differently.

Book a Free Strategy Call