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Client Case

~10x increase in sales for Collagen for Hund

How UGC and performance advertising scaled sales nearly 10x year over year while expanding ad spend into the high five figures monthly.

E-commerce Pet Health Subscription Meta Ads UGC
~10x
Increase in sales year over year
7x
Increase in monthly ad spend
7x
Daily ad spend scaled
~40%
Lower CPA

Great product. Couldn't crack the ads.

Collagen for Hund was loved by thousands of customers but had never figured out their advertising. They tried multiple agencies without success. They also tried managing everything themselves, that didn't work either.

The product had real demand, real retention, and a growing organic customer base. What was missing was a scalable paid acquisition system.

0
Agencies had cracked it before us
5-figure
Monthly ad spend at peak
Free
Budget and scaling mandate given to Curve

Fixed CPA target. Unlimited budget.

We immediately earned high trust from the client with one clear, simple brief: find what works and scale it as far as it can go. Freedom on budget and scaling is our dream case, because we live for performance.

01

Creative Strategy

Creative strategy is the art of finding advertising angles and ways of shaping ads that actually drive sales. It is where 91% of a marketer's focus should go today. It involves deep analysis, testing, and iteration. With this we identified the angles and formats that worked specifically for Collagen for Hund's audience.

02

New Campaign Architecture

We rebuilt the campaign structure from scratch. Our team has deep expertise with direct access to Meta algorithm developers. We test 10+ ads per week in a dedicated test campaign before scaling winners through best-practice structure.

03

Aggressive Scaling

When something works, scaling it profitably is its own art. Scaling means more revenue on the backend while staying profitable. We scaled through increased budgets and more ad content, a mix of iteration on winners and net-new concepts built from new angles.

3x customer base. ~10x sales from ads. 7x budget growth.

~10x
Sales growth year over year
7x
Monthly ad spend increase
3x
Growth in total customer base
~40%
Lower cost per acquisition
5-figure
Monthly ad spend at scale
Record
Revenue, new all-time high every month
Ny salgsrekord!
Andreas Meyer, Head of Operations, Collagen for Hund
Sivert Ridderseth
Sivert Ridderseth
Co-Founder, SoMe Specialist

Collagen for Hund is the perfect example of what happens when a brand with a genuinely great product meets a team that knows how to build a paid acquisition engine. Every agency before us failed because they treated advertising as an afterthought. We made it the core growth lever, and the numbers speak for themselves.

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