22% higher spend, 22% higher ROAS = 50% increase in revenue from Google Ads.
Earthing Harmony is an online store selling grounding products in the US. The founder, Sander, was personally responsible for managing all Google advertising until we came along. It consumed significant mental energy and time, but the account had stagnated.
Google Ads was also relying on standard Shopify tracking, which turned out to significantly over-attribute sales from advertising. The real numbers were much less impressive than what Google reported.
The goal was clear: scale as far as possible while maintaining a 3.5+ ROAS on real, verified attribution. We followed three steps to get there.
The first thing we did was install TripleWhale, a proper attribution tool. It revealed that the real ROAS from Google Ads was closer to 3.5, not the inflated numbers Google was reporting. This made our job of scaling above 3.5 ROAS harder, but we are always ready for a challenge.
The account had a limited selection of product categories and campaign types. We standardized the setup and launched more products, all on maximum available placements on Google. This opened an entirely new market through new products and new audience setups, true horizontal scaling.
We performed a complete rework of the technical setup. New target-ROAS goals, new bidding strategies, new structures for better insight, and a new feed manager for easier optimization of the product feed.
Earthing Harmony is a perfect example of what happens when you fix the foundation before scaling. Most agencies would have just increased budgets on broken tracking. We installed proper attribution first, rebuilt the technical setup, then scaled horizontally into new product categories. The result: real, verified growth that compounds over time.
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