Competing with Finn.no, Propr needed a team that could take over from a large agency and immediately improve results. We did.
No testing. No innovation. Very little was happening on the advertising front. Propr is run by a small, fast-moving team. They needed a partner who is proactive, on the ball, and drives results forward.
Their previous agency was large and slow. Propr needed someone who matched their energy and tempo, someone who would actively push new ideas rather than just maintain the status quo.
They wanted someone active who did new, exciting things. Testing, scaling, proposals and innovation were what they wanted to see from us. All of this should of course lead to more customers, and that is what we optimize for.
Why do customers choose Propr.no to sell their home? We found out by analyzing forums, comments, reviews, and research. This gave us the foundation to create ads that truly resonate. Anything else would be guessing, but for us it is essential to anchor everything in data and research.
The Curve method works best with a healthy ad budget. We rebuilt the campaign architecture from scratch with new structures optimized for testing and scaling. A dedicated test campaign feeds winners into scaling campaigns, creating a continuous improvement loop.
When something works, scaling it profitably is its own art. Scaling ads means you should get higher revenue on the backend while staying profitable. We scaled through increased budgets and more ad content, a mix of iteration on winners and net-new ads.
Propr is exactly the kind of client we thrive with: a fast-moving team that values innovation and isn't afraid to test aggressively. Their previous agency treated advertising as a checkbox. We made it the core growth engine, and within months we had completely transformed their results. The 252% higher bottom line speaks for itself.
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