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Hej Sverige · Now taking on Swedish brands

Now taking on Swedish brands directly.

We are opening up for Swedish DTC and e-commerce brands directly. If you have been paying a retainer for mediocre ads, and you want performance-based work from a team that has already built one of your country's most ambitious exports, this is where the conversation starts.

Collagen for Hund
981% sales growth
Collagen for Hund
Birdieboss
61% revenue growth
Birdieboss
Propr
252% higher bottom line
Propr.no
QPaws
3x+ growth
QPaws
Homely
Lower CPA, 1.17% CTR
Homely
Collagen for Hund
981% sales growth
Collagen for Hund
Birdieboss
61% revenue growth
Birdieboss
Propr
252% higher bottom line
Propr.no
QPaws
3x+ growth
QPaws
Homely
Lower CPA, 1.17% CTR
Homely
Nicotinos Velvaere Ristal Optimalprint Spelfabriken Snigelfällan Good For Me Nicotinos Velvaere Ristal Optimalprint Spelfabriken Snigelfällan Good For Me

It started with Oscar Eriksson and a Swedish brand with European ambitions.

Before we ran a single ad in Sweden, we were already doing the work. Oscar Eriksson, founder of Nicotinos, brought us in to run paid media for his Swedish-founded DTC brand, a brand that today grows fastest outside of Scandinavia and sells into markets across Europe and beyond.

That partnership taught us how Swedish founders actually think about growth: pragmatic, numbers-first, and allergic to agency fluff. No padded retainers. No reports that look impressive but don't map to revenue. Just work that moves the bottom line.

We treat every Swedish brand we take on with that same framework. If you are used to Norwegian or Swedish agencies over-selling and under-shipping, this will feel different.

"We needed a partner that could scale a regulated Swedish brand across Europe without getting stuck in any one market. Curve has been that partner."

— Oscar Eriksson, Founder, Nicotinos

A small Norwegian team. Not a big agency.

We are not an agency that sold you a pitch and forgot about you. We are Sivert and a hand-picked team of media buyers, creative strategists, and creators who obsess over the same few accounts every day. Here is the short version.

01 · Origin

Built for performance, not billable hours

Curve was started because the founder kept watching Scandinavian DTC brands burn money with big agencies that charged retainers regardless of results. We built the opposite: performance-based, outcome-tied, no retainer risk.

02 · Today

20+ brand partners, 1.3M EUR monthly ad spend

We manage real volume across Scandinavia and Europe. Meta, Google, TikTok, and Snapchat. Over 100+ ads tested monthly. This is the scale that allows us to find winners quickly and kill losers faster.

03 · Why Sweden

Our Swedish chapter, now open directly

Through Nicotinos and other European expansions, we have worked inside the Swedish market for long enough to know it. Now we are taking on Swedish brands directly, with the capacity, team, and track record to actually deliver.

Why a Norwegian agency for a Swedish brand?

Same time zone, same SEK-friendly invoicing, and almost identical consumer psychology. But we bring a pan-European playbook most purely Swedish agencies don't, because we have helped Swedish brands like Nicotinos scale beyond Sweden. If you want to grow at home and export, that is the difference.

Scroll-stopping creatives, like clockwork.

View all creatives

You need a new playbook to scale in 2026

The number one reason brands stop scaling, is too few ads. Without enough creative volume, the algorithm runs out of signal and your costs go up. We test 100+ ads a month so the data tells us what works.

Angles
Why people buy
×
Concepts
How you say it
=
Scale
Algorithm wins
How many ads should you run?
Monthly ad spend (EUR)€15,000
Angles to test 15
Concepts per angle 5
Expected winners (~20%) 15
Ads you need per month 75
At your spend level, the algorithm has enough budget to learn from this volume. Most brands run a fraction of this, that's why they plateau.

Your new growth engine under one roof

No more juggling freelancers, agencies, and creative teams. One partner, one system, ads, creatives, and tracking all working together to grow your bottom line.

Meta Ads Management

Full campaign management across Facebook and Instagram. Account structure, audience architecture, bidding strategy, and daily optimisation driven by real conversion data.

Static and Video Production

High-volume static image ads and video content produced by our in-house creative team. Scroll-stopping formats built for performance, not just aesthetics.

UGC Content Production

We source and brief creators to produce native-style video ads that feel organic and sell hard. Hook-focused, brief-driven UGC built to convert.

Google Ads

Shopping, Search, and Performance Max campaigns managed by specialists. Feed optimisation, bidding, and conversion tracking so every click has a clear path to purchase.

Deep Technical Tracking

Server-side tracking, custom conversion events, and cross-platform attribution so every euro of ad spend is tied to actual revenue, not flattering platform-reported numbers.

Creative Strategy

Angles, hooks, and messaging frameworks built on market research and competitor analysis. The brief is the product. Every creative decision is intentional, not instinct.

Brands that scaled and never looked back

And hundreds more...

Famme Norse Organics Earthing Harmony Hair Luxious Optimalprint VG Birdieboss
The Founder Letter
Sivert Ridderseth
Sivert Ridderseth
Founder & CEO, Curve.no
Curve.no
2026
To whoever is tired of agencies that just take,

At Curve, we build more than ads. We build systems around angles and concepts that scale. What actually moves the bottom line isn’t small tweaks in the ad account, it’s testing the right reasons people buy, and communicating them through a high volume of distinct creatives.

As you might gather, we work like obsessives. We test constantly. We try everything. We never stop pushing. That’s not a pitch, it’s genuinely how we operate, every single day.

That’s why some of Norway’s biggest brands have trusted us. They’re fed up with large, complacent agencies. But Curve? We don’t get paid unless we create sales for you. No Curve, No Pay.

They want young, slightly obsessive marketers who can make their ad results come alive again. That’s us. And it’s what we live for.

With conviction,
Sivert’s signature
Sivert Ridderseth
Founder & CEO, Curve.no
Click to read the full letter

No Curve. No Pay.

You keep your margins. We only get paid when revenue grows. Zero risk, total alignment, your success is literally our business model.

No retainers, no excuses. Our fee is tied directly to the revenue we generate for your brand.

  • Performance-based fee, we earn when you earn
  • 100+ ads tested every single month
  • Deep server-side tracking tied to actual revenue
The Curve Method
Revenue trajectory over the first 6 months
M1 M2 M3 M4 M5 M6 The Curve method Industry-standard
The Curve method Industry-standard testing

Questions we actually get from Sweden

Why should a Swedish brand hire a Norwegian agency?
+
Fair question. The honest answer is that performance work is performance work, and proximity matters more than nationality. Same time zone, SEK-friendly invoicing, and almost identical consumer psychology. What we bring that many purely Swedish agencies don't is a pan-European playbook built from scaling Swedish brands like Nicotinos internationally. If your plan is to stay only in Sweden, we are probably not the right fit. If you want to scale beyond, we have done it.
Do you already work with Swedish brands?
+
Yes. Nicotinos is our flagship Swedish-founded partnership, led by founder Oscar Eriksson. That is the partnership that made us confident opening up to Swedish brands directly, and it is the foundation of everything on this page.
Can you actually produce ads in Swedish?
+
Yes. All creative for Swedish markets is produced in Swedish, not translated from English or Norwegian. Consumer psychology and cultural references differ enough that treating Sweden as a translated Norway is a common and expensive mistake. We build for each market specifically.
How does the performance-based model work in SEK?
+
We take a percentage of revenue we drive, not a retainer. Fees are invoiced in SEK or EUR, whichever suits you, and the structure is built around your margins and ad spend together with us before starting. No revenue from our work means no fee. That is the deal.
What kind of Swedish brands do you take on?
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B2C brands spending at least 15,000 EUR per month on paid media, with a product that converts online. E-commerce, DTC, subscription. Regulated categories welcome, that is where we are strongest. If you plan to stay hyper-local, we are probably not the right fit. If you are looking to grow within Sweden and expand beyond, this is where we live.
How quickly do we see results?
+
9 in 10 of our clients see a bigger bottom line within 45 days. Significant scaling typically happens from month 2 onwards as winning concepts compound and budgets follow the data. Onboarding is 10 to 14 days from signed agreement to first ads live.
Will we meet in person?
+
For Swedish partnerships, yes, at least once during onboarding. We believe the best work starts with a proper workshop, in person when possible, remote when not. Oslo to Stockholm is a short flight, and we make the trip when it matters.